E38 7 Series

It was someone at BMW who justified the all-new E38 7 Series – launched thirty years ago this year – by suggesting that customers in that class would buy a car for a second time,…

BMW has always had among the best wheel designs in the industry. While its wheel design-excellence has dropped off a bit in recent years, as too many of its modern wheel designs are too fussy,…

If you were to poll BMW enthusiasts about the best 7 Series of all time, I’d be willing to be my life’s savings that at least 80-percent would answer ‘E38.’ It’s nearly unanimously praised as…

BMW Individual was established in 1991 as a division of M GmbH with the goal of leading the trend towards more individuality by concentrating on customers who were looking for made-to-measure solutions and making tougher…

The BMW 4 Series just recently leaked and we’ve been discussing it ad nauseam ever since. Its new grille design is causing quite the stir among BMW enthusiasts, and car enthusiasts of all brands if…

The BMW M2 is on its way to our streets quite soon, bringing with it the promise of motoring nirvana. But it also brings with it the hopes and dreams of many young enthusiasts and…

Each and every BMW enthusiast has their own favorite iteration of each BMW model. For example, some people like the E39 5 Series better than any other 5er, while some people like the E34 or…

While BMW is largely known for the Ultimate Driving Machine, they also develop very special vehicles, which may save lives in a complete different way. BMW has been manufacturing and selling premium security vehicles for…

When BMW debuted the E38 7 Series back in 1995, it was more of an evolution than revolution of the previous 7 Series. It was a striking looking car, for the time, with its low,…