Tag Archives: Daytona

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BMW USA’s new agency GS&P launch a new spot featuring Alex Zanardi

Videos | February 11th, 2019 by Horatiu Boeriu

Last year,, BMW of North America signed San Francisco-based Goodby Silverstein & Partners as its lead agency of record for national brand creative, as well …

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Alex Zanardi Set for NYC Media Tour

Racing | January 6th, 2019 by Horatiu Boeriu

Living legend Alex Zanardi will be competing at the 24 hours of Daytona race in January aboard the BMW M8 GTE. The Italian driver has …

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Five Questions with Alessandro Zanardi as he prepares for Daytona

Racing | December 19th, 2018 by Horatiu Boeriu

Alex Zanardi is perhaps the most enabled man in the world. The loss of his legs in a 2001 Indy Car accident is the most …

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Alessandro Zanardi completes first test with BMW Team RLL at the Daytona International Speedway

Racing | December 16th, 2018 by Horatiu Boeriu

Preparations for Alessandro Zanardi’s (ITA) guest appearance at the 24-hour race at Daytona (USA) have entered the critical phase. On Saturday, the BMW works driver …

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Video: Go for a Hot Lap at Daytona inside a BMW F90 M5

BMW M5, Videos | February 2nd, 2018 by Gabriel Nica

The Daytona 24-hour race hosted the launch and the debut of the BMW M8 GTE in an endurance race in the US last week. But …

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MINI JCW Team Will Also Start Its Season in Daytona this Week

MINI, News, Racing | January 25th, 2018 by Gabriel Nica

While we were focused on seeing the BMW M8 GTE from every angle before heading out into the 24-hour Daytona endurance race, the guys from …

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BMW M8 GTE makes race debut at the “Rolex 24” in Daytona

Racing | January 22nd, 2018 by Horatiu Boeriu

After months of intensive development, the new BMW M8 GTE will make its race debut this weekend. The new top model for international GT racing will …

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Daytona rehearsal for the new BMW M8 GTE

Racing | January 7th, 2018 by Horatiu Boeriu

With three weeks remaining until the start of this season’s IMSA WeatherTech SportsCar Championship (IWSC) in Daytona (USA), BMW Team RLL and Turner Motorsport have …

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BMW Motorsport continues test programme with the new BMW M8 GTE at Daytona

Racing | December 8th, 2017 by Horatiu Boeriu

The new BMW M8 GTE has completed more test drives at the setting for its race debut in January 2018: BMW Motorsport and BMW Team …

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Eighth place in Daytona for the 19th BMW Art Car

BMW M6, Racing | January 29th, 2017 by Horatiu Boeriu

One of the highlights of the 24-hour race at the Daytona International Speedway was the BMW M6 GTLM Art Car, designed by American artist John …

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