China

Video: Take a Tour of the BMW Engine Plant in China

Video: Take a Look Inside BMW's Dadong Plant in China

Video: Take a Look Inside BMW’s Dadong Plant in China

Last week BMW and its Chinese partner, Brilliance Automotive, announced the opening of a newly built north section of their joint-venture plant in Dadong/Shenyang, China. Thanks to this expansion, the companies are now capable of…

BMW continue to gain ground on Audi in China

Audi, the largest luxury brand in China, is slowing losing its lead in premium sales. As July sales rose for BMW and Mercedes, the gap between Audi and its German competitors is closing. In July,…

"Fierce" competition slows BMW's 2015 profit gains

“Fierce” competition slows BMW’s 2015 profit gains

According to a recent report by Forbes, “BMW AG cautioned that “fierce” competition and higher spending levels will hold back profit gains this year, as aging models caused profitability to slide in the third quarter.” While…

BMW wants to grow faster in China than the premium market

BMW wants to grow faster in China than the premium market

In the recent years, the Chinese automotive market has become increasingly important for all car manufacturers, and especially for those considered to be in the premium segment. Growth rates in the high double-digit, and even…