BMW Pulls 24,386 Vehicles Ahead Of Lexus In The US Luxury Race, But Mercedes Grew Faster In Q3
The BMW brand’s lead over Lexus has grown every quarter of 2026, while Audi’s US sales are down 16 percent to 107,667 through September.
The BMW brand’s lead over Lexus has grown every quarter of 2026, while Audi’s US sales are down 16 percent to 107,667 through September.
BMW sales rose 3.4% in the US in Q3 2026, with SUVs driving the year's growth, while MINI sales fell 10.2% to 6,531 cars.
BMW's lead over Lexus grew to over 17,000 units by midyear, as Mercedes-Benz and Audi await Q2 sales reports.
Light trucks and PHEVs drove the gain, while combined EV sales fell 18.1% ahead of the iX3 and i7 launch.
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BMW holds the luxury sales lead, but Lexus's EVs are surging while BMW's plug-in products saw a decline.
BMW's SUV lineup offset a steep sedan slump, while Mercedes stayed quiet on sedans and EVs.
BMW sold 84,231 vehicles in the first quarter, outpacing the broader market despite a 50% drop in electrified vehicle sales and a steep decline in passenger cars.
BMW won the 2025 US luxury sales race with 388,897 vehicles sold, beating Mercedes-Benz (343,200) by 85,697 units.
This is how each BMW model performed last year in the United States. Yes, the XM came dead last.
Third consecutive annual record masks a troubling Q4 slowdown and a 45.5% plunge in battery electric vehicle sales.
BMW posts strong growth across cars and SUVs, MINI surges 37.6% in U.S. sales.