BMW Comfortably Beat Audi In Luxury Sales Race In 2023
Audi sold approximately 1.9 million cars in 2023 when BMW shipped 2,253,835 vehicles to customers around the world.
Audi sold approximately 1.9 million cars in 2023 when BMW shipped 2,253,835 vehicles to customers around the world.
Once again, the US was the largest single market for the BMW M division in 2023, followed by Germany and the United Kingdom.
BMW sold 7.3% more cars in 2023 than it did the year before, enough to set a new record and maintain its position as the global luxury leader.
With 26,184 cars delivered, BMW sold 1,869 more vehicles than Mercedes to take the luxury sales crown for the first time in 11 years.
ADVERTISEMENT
With 23,883 new registrations, BMW outperformed Mercedes (19,946) and Audi (19,881), securing a substantial lead.
BMW USA has revealed full sales results for 2023 when deliveries of the X1 surged by 196.2% while those of the iX jumped by 205.4%.
BMW USA sold 1,883 Z4 roadsters last year, representing an increase of 20.2% compared to 2022. In 2024, the manual M40i could bolster demand.
2023 saw a 9% growth, with a total of 362,244 vehicles sold compared to 332,388 in 2022, setting a new annual record for BMW sales in the U.S.
Here's how each generation of the BMW 5 Series Sedan performed in terms of sales, including the long-wheelbase versions for China.
BMW does not intend to lower its prices to compete with other automakers, especially in the electric vehicles segment
The BMW Group’s latest quarterly statement includes details of how each model line performed in terms of sales through September.