BMW M

The strongest letter in the world has now also an equally strong ambassador: German top model and TV star Lena Gercke will choose M Power in her choice of cars in the future and represents…

A lot of people have been wondering why BMW chose to unveil an electric concept that claimed lower acceleration figures than the already old Tesla Model S. The 0-62 mph time of 4 seconds flat…

What do we love about the most powerful letter in the world? The way the cars which wear it on their boot drive, the way they look or the unmistakable power delivery it brings to…

In automotive marketing hubbub and journalistic reviews, you’ll quite often see the term “Limited-Slip Differential” thrown around with great verve. Car companies love to boast about the limited-slip differentials found in their cars. Journalists also…

Prices for classic BMWs have gone through the roof, there’s no question about it. While the E30 M3 can ask in excess of $200,000 these days and a mint 507 can be sold for over…

The legendary McLaren F1 model is powered by a BMW engine and it’s already part of BMW’s history and museum. While the McLaren F1 might be over two decades old, it still is one of…

We’ve heard this before, that the BMW M Division might delve into the world of electrification just a bit in the near future. While there are no definitive plans or actual electric projects in place for…

BMW has truly been on a roll lately with some of the funniest car commercials we’ve seen in a while and the one we’re showing you today makes no exception. Even if the funny angle…

I don’t know who is in charge of the new BMW M ads that are running wild right now, but I love them to bits. Recently BMW decided to change the pace a little and…

Having departed from the safe and friendly ads we’ve been getting used to lately, the new direction in which the BMW M division seems to be heading sure looks a lot better. The ads they’ve been…