BMW M

Column: The M brand is special after all

Column: The M brand is special after all

For the skeptics in the group that feel BMW is watering down the M brand, the company has announced a special center program to promote and differentiate M brand vehicles in showrooms. The program is…

Video: Crafted at BMW M

Video: Crafted at BMW M

M stands for Motorsports, BMW’s historical passion. To emphasize the uniqueness of their M products, BMW releases a new video showcasing the M heritage. BMW M, also known as M-Technik or just “M” (for Motorsport)…

A Controversial ///Moniker

Thirty Years: To the Power of BMW M

Thirty Years: To the Power of BMW M

There was a Z3 ///M roadster and coupe made with a smaller version of the 3.2l I-6 of the E36 M3. Originally making 240hp just like the E36 M3 they were modified to make 315hp…