BMW iPerformance

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Some Electrified Cars Are Already Profitable, Claims BMW

One of the biggest hiccups analysts take into account when looking over how electrified cars could develop in the following years is profitability. Since car makers have to spend considerable amounts of money on R&D…

BMW to Showcase iPerformance Family at 2017 NYC Auto Show

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Video: BMW iPerformance Models Explained in Detail

BMW is hard at work pushing for more eco-friendly cars these days. And while diesel and petrol engines continue to be the bread and butter of the their sales, the plug-in hybrid and electric vehicle…

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BMW iPerformance Models Will Have Special Badging

Starting this summer, the plug-in hybrid models built by BMW will be called iPerformance, a move that is meant to emphasize the fact that technology from the BMW i sub-brand is being used across the…