BMW Individual Program

BMW customers describe Fashion Grey as having a green hue in darker light conditions while looking very light under the sun

By Horatiu Boeriu • July 12, 2022

BMW isn’t bashful with boasting about its Individual program. The brand is very proud of being able to offer customers a...

By Nico DeMattia • June 10, 2017

BMW M3 in Signal Green and decked out with several BMW M Performance Parts and carbon fiber

By Horatiu Boeriu • November 16, 2016

BMW of Manhattan is selling some interesting BMW M4s with colors from the BMW Individual Program

By Nico DeMattia • May 24, 2016

BMW Individual program allows customers to pick from different exterior and interior colors than the usual selections

By Nico DeMattia • July 8, 2015

First photos of of the exclusive and high-class Individual Program for the 4 Series Gran Coupe were just posted on Facebook.

By Horatiu Boeriu • February 11, 2014

The BMW Individual range specifically created for the new BMW X5. The BMW Individual range will be available from December 2013.

By Horatiu Boeriu • August 30, 2013