BMW i

Column: The Future of the Electric car is dim

Column: The Future of the Electric car is dim

I know we’ve all heard the headlines before: “The future of the electric car dims.” Nearly every OEM has dedicated a car to an electric platform. BMW has embraced hybrid and electric vehicle technology taking…

BMW to sell cars over the Web

BMW i Born Electric Tour makes first stop in Rome

BMW i Born Electric Tour makes first stop in Rome

The BMW Group inaugurated the BMW i Born Electric Tour at the Palazzo delle Esposizioni located at Via Nazionale 194 in Rome. The worldwide tour will go on to visit six other major cities over…

The BMW i design DNA

The BMW i design DNA

BMW i spells visionary vehicles and a new take on premium mobility that has sustainability very much at heart. Pivotal to the new BMW sub-brand are alternative drive systems that are specifically conceived for use…

BMW plans to revolutionize the way cars are sold

BMW plans to revolutionize the way cars are sold

With the launch of the new i sub-brand, BMW plans to revolutionize the process of selling car. According to Tim Abbott, BMW UK Managing Director, the company aims to move away from the traditional way…