Designing ‘i’ Into the BMW Brand
When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the task BMW’s design team was given with the new ‘I’…
When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the task BMW’s design team was given with the new ‘I’…
Groundbreaking, revolutionary changes are afoot as we speak within the automotive industry and the ripples that these changes will create will echo for a very long time. Remember this date: July 29th 2011. Location: Frankfurt,…
BMW “i” is a new sub-brand of the BMW Group that was introduced last year. Two vehicle concepts are getting close to roll out into the real world, with more other “i” vehicles in the…
Sustainability is something BMW is taking very seriously. According to the Dow Jones Sustainability Index, in 2010 the BMW Group was ranked the highest for the sixth time, making it the most sustainable company in…
BMW i Youtube channels features a new video that explores the idea of sustainable neighborhoods. BMW i and Wallpaper are giving six creative teams an unique opportunity to help write the future of their urban…
Wireless charging your electric vehicle might be closer to reality that you think. A recent press release issued by Siemens reports on a partnership with BMW to charge future electric vehicles. The Siemens-BMW partnership begins…
BMW is emphasizing once again its commitment for the upcoming BMW i electric vehicles. A report by Automotive News Europe confirms that BMW AG has hired former Opel product chief and lead engineer for Chevy…
BMW i website for North America just went live at www.bmw-i-usa.com. The dedicated web content will focus on the upcoming BMW i sub-brand and the first electric vehicles to emerge from under the Project i…
In an interview for Automotive News, Ian Robertson, member of the BMW board responsible for sales and marketing, said BMW aims to sell at least 30,000 units of its i3 electric vehicle a year beginning…
Next week, BMWBLOG and our sister-magazine BimmerToday will be attending the 2011 Geneva Motor Show. Along with the extensive coverage and photography, we will be sitting down with key figures at BMW and talk about…