BMW i

Editorial: Carbon Future

Exploring the focus towards carbon in all of its applications within BMW and on the global stage. Carbon. The 6th most abundant element in our galaxy. More and more we hear about its uses and…

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BMW Furthers Commitment to Mobility in Urban Environments

Announces plans to renovate its NYC BMW and MINI  dealerships for a sustainable  future Introduces  BMW ActiveE full-electric vehicle and lease pricing for use in major US urban environments, including metropolitan NY area Introduces the…

BMW hires Frank Weber, former lead engineer for the Chevy Volt

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BMW i USA Website Now Live!

BMW i website for North America just went live at www.bmw-i-usa.com. The dedicated web content will focus on the upcoming BMW i sub-brand and the first electric vehicles to emerge from under the Project i…

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Video: BMW i Series Press Conference

Yesterday, BMW turns a new page in the history of the company. At the iconic BMW Welt building in Munich, the German automaker revealed their new plans of taking the brand to the next level,…

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Behind the design of the new BMW sub-brand

Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles. The “next premium”…