Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW…
The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership…
Today, BMW announced the new sub-brand which will market under its umbrella all the future electric vehicles from BMW. The sub-brand is simply called “i” and the first vehicle to come to market under the…
On Monday, February 21, BMW will host a press conference in Germany announcing the a new sub-brand. The new “i” brand will offer a badge to all the upcoming BMW electric vehicles. The “next premium”…
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