BMW Designworks USA

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BMW’s Designworks Studio

In the first episode of TIME Magazine’s look into BMW, we took a look at the history of BMW and how, as a company, BMW is keen on keeping the traditions of the past firmly…

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BMW DesignworksUSA is now Designworks

In response to wide ranging changes in the business context of DesignworksUSA, the BMW Group subsidiary will change its name to Designworks, launch a new company website and introduce an updated Corporate Identity.                          As…

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M is for Metro: A Subway Train by BMW DesignWorksUSA

No, this is not an April fool’s joke. This came from an earlier press release. BMW Group’s DesignWorksUSA studio was commissioned to design a subway train built by German engineering firm Siemens and this is…

BMW Designworks USA and ADAIA to design an Android Phone

BMW’s Redesigned Bobsled for Team USA

BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced that the U.S. Men’s Bobsled Team will race the BMW two-man bobsled for the first time at the…

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BMW Designworks USA designs Intermarine 55 Luxury Yacht

BMW Group DesignworksUSA has collaborated with Intermarine, Brazil’s leading shipyard for luxury yachts, to create the elegant, powerful and refined Intermarine 55. Setting sail in July 2011, the Intermarine 55 is the first in a…

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Siemens Inspiro: BMW Designworks USA helps Metro Design

DesignWorksUSA design studio is an independently operating BMW Group subsidiary based in Los Angeles, Singapore and Munich. Their mission statement focuses on creating the coolest gadgets and unique designs for many large companies. In the…