BMW Design Boss Tells Us About The Future Of ALPINA
BMW Group Head of Design Adrian Van Hooydonk reassures ALPINA fans the niche automaker will stay true to its ethos after BMW takes over.
BMW Group Head of Design Adrian Van Hooydonk reassures ALPINA fans the niche automaker will stay true to its ethos after BMW takes over.
BMW’s Head of Design, Adrian Van Hooydonk, shares an exclusive look at the future of BMW design and technology
We spoke with BMW design boss Adrian van Hooydonk about Neue Klasse and how next-generation EVs will share their fresh styling with ICE cars.
BMW Group design chief Adrian van Hooydonk says the production EVs based on the New Klasse platform will keep 90% of the concept car design.
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BMW Group Design chief Adrian van Hooydonk took to Instagram to discuss the fresh styling direction penned by BMW's two new design teams.
BMW Group Chief of Design Van Hooydonk spoke on camera about the BMW Skytop, hinting at the exciting possibility of a future production run.
BMW Group design boss Adrian van Hooydonk explains why the company is focusing on design with concepts instead of joining the supercar fight.
BMW Design Boss Adrian van Hooydonk says Concept Skytop could be ready within one year, but limited to 50 units
BMW's design supremo provides a closer look at the Skytop by showing the concept's with a central ridge bisecting the rear deck.
BMW Group Head of Design Adrian van Hooydonk has shared a teaser image of BMW's new concept debuting at the Concorso d'Eleganza Villa d'Este.
Discover BMW's bold transformation and the Neue Klasse design - a leap into the future with a nod to the past. Click to explore!