BMW i
Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW…
Horatiu Boeriu / February 21, 2011
BMW i
The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership…
Horatiu Boeriu / February 21, 2011
BMW i
Today, BMW announced the new sub-brand which will market under its umbrella all the future electric vehicles from BMW. The sub-brand is simply called “i” and the first vehicle to come to market under the…
Horatiu Boeriu / February 21, 2011
Rolls-Royce
After months of speculations and several hints coming from Goodwood, Rolls Royce announces the 102EX concept, a one-off electric Phantom, and it will debut at the Geneva Auto Show. The full technical specifications for the…
Horatiu Boeriu / February 20, 2011
BMW 1M
Part 3: BMW 1 Series M Coupe – “Nobility At High Speed”
by Horatiu Boeriu / Date: February 20, 2011
BMW M3
BMW today announced a new M Performance exhaust system specifically designed as an accessory for the BMW M3 Coupe, Sedan and Convertible. With the racetrack and the street in mind, this new exhaust system is…
Horatiu Boeriu / February 19, 2011
News
Press Release: BMW of North America, LLC today announced its annual Center of Excellence honors, awarded to the top performing dealerships in the U.S. Thirty-two of the 338 BMW dealers nationwide achieved “2011 Center of…
Horatiu Boeriu / February 19, 2011
News
On Monday, February 21, BMW will host a press conference in Germany announcing the a new sub-brand. The new “i” brand will offer a badge to all the upcoming BMW electric vehicles. The “next premium”…
Horatiu Boeriu / February 18, 2011
Auto Shows
BMWBLOG had the pleasure of interviewing Christine Fleischer who is BMW M & Individual Area Manager for North & South America. Christine’s intensity and enthusiasm while speaking about M cars was invigorating and it was…
Shawn Molnar / February 18, 2011
BMW 1M
BMW’s 1M coupe made its Canadian debut at the 2011 Canadian International Auto Show held in Toronto, Ontario. Even while blanketed in black silk, the M division’s new sports car turned heads and sat ominously…
Shawn Molnar / February 18, 2011
Auto Shows
BMWBLOG had the unique opportunity to speak with MINI Canada’s Director, John Cappella. Shortly after he released the new Paceman concept car to the Canadian press we were able to join him beside the concept…
Shawn Molnar / February 18, 2011