The current BMW i online campaign is shifting its focus to the driving experience. So far, communications have concentrated on the BMW i brand and BMW i3 product. Now, the online platform www.TheBMWi3Experience.com allows users…
While in Los Angeles for the launch of the new BMW i8, our own Chuck Vossler joins a BMW engineer for a night ride aboard the spectacular BMW i8 to experience the innovative BMW Laser…
InsideEVs reports the The California Air Resources Board just listed the BMW i3 REx (range-extended version) as a TZEV (Transitional Zero Emissions Vehicle) and thus awarded it the coveted green HOV sticker. Per CARB, the…
At the 2014 New York Auto Show, BMWBLOG sat down for an interview with Jacob Harb, Head of EV Operations and Strategy for BMW North America. Harb is preparing to launch one of BMW’s biggest…
In Los Angeles, California, BMW is hosting the international media launch of the new 2015 BMW i8. Tens, if not hundreds of journalists from around the world, are in LA test driving BMW’s first progressive…
Considering all the things that have been said about it – its fuel tank is too small, its gearbox too gruff, and in neutral it sounds more like a diesel than a sports car –…
BMW M announces the dates for the 2014 M Festival. The now annual event will kick off on June 20th. It is hosted around the 24 Hours of Nurburgring race which brings together 90 teams,…
BMW’s new M5 Competition Package ramps up the potential of its high-performance saloon, but can it beat the muscular Vauxhall VXR8 at going sideways? Autocar’s Steve Sutcliffe takes both to the track to find out….
BMWBLOG went to Los Angeles this week to test drive the new 2015 BMW i8. You can read our first test drive here. The photo gallery below shows us the i8 around Los Angeles City…
Innovative manufacturing technologies and the application of new materials characterize the production process for BMW i cars. Their production stands at the beginning of a value chain that is completely aligned with sustainability criteria. From…
Popular this week
