Latest BMW News

BMW made the biggest impact at the CES

BMW made the biggest impact at the CES

It’s been quite surprising how each and every year, automakers become more and more involved with CES and the technology world. It’s fitting, though, as cars are becoming more computer than automobile, so showing them…

EVO gets upclose and personal with the BMW M2

Why is MINI so important to BMW?

Why is MINI so important to BMW?

When BMW first purchased the famous British marquee, MINI, there wasn’t much of an impact on either brand right away. MINI still produced cars that felt very typical of its brand heritage and there was…

MINI is returning to the Super Bowl ad game

MINI is returning to the Super Bowl ad game

After a five-year hiatus, BMW’s MINI brand is making comeback at this year’s Super Bowl. The British marque will run a commercial in the third quarter of Super Bowl 50, making this the second MINI…

BMW Team RLL to Race with Numbers 25 and 100 in 2016

BMW Team RLL to Race with Numbers 25 and 100 in 2016

BMW Team RLL will debut both of its new BMW M6 GTLM class challengers this weekend at the Daytona International Speedway as the annual Roar Before the Rolex 24 At Daytona three-day test gets underway…