Latest BMW News

BMW first to launch try before you buy Snapchat filter

BMW first to launch try before you buy Snapchat filter

BMW goes fully digital in their purchase funnel. According to The Drum, BMW is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers visualize how products look in the real…

BMW M testing prototype cars powered by hybrid powertrain

VIDEO: Passionate owner's 1973 BMW 2002 tii

VIDEO: Passionate owner’s 1973 BMW 2002 tii

Among BMW enthusiasts, the 2002 is often treated as the matriarch of the brand. It’s not the first-ever BMW and it’s not the first-even performance BMW. However, it is the spiritual predecessor to the BMW…

Ride Review: BMW K 1600 Bagger

Ride Review: BMW K 1600 Bagger

IMPOSING. The single best word that I can conjure to describe the presence of the blacked-out K 1600 Bagger, upon first inspection. Its size, of great immense, is awfully fitting, as it plays a part…

2018 BMW M5 to Start at $102,600

2018 BMW M5 to Start at $102,600

The new BMW M5 is getting ready to hit the streets and interested customers are preparing the checkbook for BMW’s first all-wheel drive M5. According to a dealer bulletin, the new F90 M5 will start…