Models

BMW first to launch try before you buy Snapchat filter

BMW first to launch try before you buy Snapchat filter

BMW goes fully digital in their purchase funnel. According to The Drum, BMW is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers visualize how products look in the real…

BMW M testing prototype cars powered by hybrid powertrain

BMW M testing prototype cars powered by hybrid powertrain

BMW M’s electrified future is near certainty and the Garching-based sportscar division is currently testing prototype cars powered by hybrid powertrains, the firm’s vice president Dirk Hacker told Autocar. Although he declined to elaborate on the…

2018 BMW M5 to Start at $102,600

BMW X2 M35i with 300 hp planned for 2018

BMW’s freshest and most hipsterish SUV to date – the X2 – was unveiled last month and will arrive in 2018 across several global markets. At launch time in March 2018, powering the BMW X2…