As the DTM came to a close this weekend, some people found BMW’s performance this season to be a bit disappointing. In the Manufacturer’s championship BMW lost to Mercedes-Benz but finished ahead of Audi, while…
The M Town, launched recently, is the hottest thing the M marketing is banking on and it seems like it’s going to be a successful attempt at creating a tight community. Their latest clip, published…
It’s already been reported that BMW CEO Frank van Meel is on his way out of the M Division. He hasn’t been fired, nor is he leaving BMW. Instead, he’s moving to become in charge…
The M Town is the hottest thing in online marketing at the moment. Launched almost at the same time as the first official info about the new BMW X3 M and X4 M models, M…
There are very few BMWs out there today that commend the respect and value of the 1M, the special project from M that took the world by surprise. When unveiled in 2011, the 1M Coupe…
The BMW teams involved in the DTM are heading to Brands Hatch this weekend, for the sixth stage of the current DTM season. After a short break they resume the racing with the cars going…
BMW announced today the further expansion of its BMW Driving Experience program, this time to South Africa. This marks the first African country to offer the celebrated experience for both BMW and MINI drivers as…
In the last few years, BMW has invested heavily in their front-wheel drive architecture which now underpins cars like the 2 Series Active and Gran Tourers, the X1 and the recently unveiled X2. More models…
It’s no surprise that BMW M’s future is electric, the company has publicly acknowledged before that some of the future M models will have some sort of electrification technology embedded within. But this week, BMW…
Every once in awhile, a car is made that’s truly more than the sum of its parts. Something truly special. Once such car is the BMW 1 Series M, the 1M Coupe, if you will….
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