BMW i

Ludwig Willisch, CEO of BMW of North America, said at the recent 2015 New York Auto Show that the fully electric BMW i3 is proven to be quite popular in California, Texas and South Florida….

Having been in BMW’s trial lease e-mobility program for five years, I’ve been able to get to know many of the program managers and engineers working at BMW i in North America. Jose Guerrero, Product…

Today I saw an interesting picture on Instagram, which prompted some thought about our beloved Bavarian brand. The picture in question was of a BMW E30 M3 next to a BMW i3. Over the E30…

At the 2015 New York Auto Show, Jose Guerrero, BMW i product manager, sat down with us to talk about the i sub-brand and the newly released X5 plug-in hybrid. First topic on the agenda…

The Japanese unit of German auto giant BMW on Wednesday started selling its i3 electric models on Amazon.co.jp.

The BMW i8 was declared the 2015 World Green Car at a press conference hosted by the New York International Auto Show, Bridgestone Corporation, and Autoneum. This is the second year in a row that…

Apple’s Watch is set to debut by the end of April, and available for it will be BMW’s i Remote app. BMW’s app has been available since January on both Apple and Android smartphones, as…

According to  BMW production chief and future BMW CEO, Harald Krueger, the wait time for the new BMW i8 hybrid sports car is now more than four months. The initial wait time for the i8…

The outgoing BMW Group CEO Norbert Reithofer says political initiatives in a number of markets are directly related to an increase in the i3 sales. “We can see a clear connection between sales figures and…

The iconic Porsche 911 takes on the BMW i8 on track. A classic vs a technical powerhouse, can the BMW deliver or does the Porsche take the win? The folks over at EVO Magazine go…