BMW i

Interview with BMW i USA on the i3 and X5 hybrid

Interview with BMW i USA on the i3 and X5 hybrid

At the 2015 New York Auto Show, Jose Guerrero, BMW i product manager, sat down with us to talk about the i sub-brand and the newly released X5 plug-in hybrid. First topic on the agenda…

BMW i8 wins the 2015 World Green Car Award

The BMW i8 was declared the 2015 World Green Car at a press conference hosted by the New York International Auto Show, Bridgestone Corporation, and Autoneum. This is the second year in a row that…

BMW i8 in Sophisto Grey with Yellow Accents

Apple Watch and BMW i Remote

Apple’s Watch is set to debut by the end of April, and available for it will be BMW’s i Remote app. BMW’s app has been available since January on both Apple and Android smartphones, as…

BMW CEO: Political initiatives can help the sales of i3

BMW CEO: Political initiatives can help the sales of i3

The outgoing BMW Group CEO Norbert Reithofer says political initiatives in a number of markets are directly related to an increase in the i3 sales. “We can see a clear connection between sales figures and…

BMW i8 vs. Porsche 911 – Track Battle

The iconic Porsche 911 takes on the BMW i8 on track. A classic vs a technical powerhouse, can the BMW deliver or does the Porsche take the win? The folks over at EVO Magazine go…

Is the i3 the new Isetta?

Is the i3 the new Isetta?

Over sixty years ago, BMW bought a then rights tons tiny little Italian car called the Isetta. It was a massive hit in Europe, selling over 160,000 units. It brought BMW back from the brink…

BMW i3 missing a few things to be the perfect car

BMW i3 missing a few things to be the perfect car

The BMW i3 is easily the most innovative and forward thinking car I’ve ever driven. It is a fascinating vehicle, packed to the brim with new and creative ideas. It feels like no other car…