i4

You Can Lease A BMW i4 For Just $499 A Month

You Can Lease A BMW i4 For Just $499 A Month

With the i3 long gone and BMW deciding not to bring the iX1 and iX2 to the United States, the BMW i4 is the company’s entry-level EV in North America. Math starts at $52,200 for…

My Love Story with the BMW i4 eDrive40

My Love Story with the BMW i4 eDrive40

My love story with XiaoQing — my electrifying BMW i4 eDrive40 M Sport — is one of adventure, companionship, and kiddish joy. It all began the day I laid my eyes on her sleekness and…

Quad-Motor BMW M Electric Prototype Spied Dancing In The Snow

Quad-Motor BMW M Electric Prototype Spied Dancing In The Snow

It was August 2022 when BMW M kicked off testing of a high-performance electric car worthy of the “world’s most powerful letter.” The prototype is disguised as an i4 M50 but with fender flares and…

BMW i4 Earns Five Stars In Green NCAP Test

BMW i4 M50 Race Car Will Compete At 2024 Pikes Peak

BMW i4 M50 Race Car Will Compete At 2024 Pikes Peak

The Romanian team behind the world’s first electric MINI race car is at it again. While the purpose-built, first-generation Cooper SE will continue to race under the “Racing MINI” banner in 2024, there will be…

BMW i4 M50 Crowned Best-Selling Car From BMW M In 2023

BMW i4 M50 Crowned Best-Selling Car From BMW M In 2023

I know what you’re going to say – the i4 M50 isn’t a real M car. That would be an accurate assertion but don’t shoot the messenger as BMW M GmbH’s sales results have been…

2024 BMW i4 EPA Range With Different Wheel Options

2024 BMW i4 EPA Range With Different Wheel Options

The BMW i4 enters its third model year with a new xDrive40 variant in the lineup. The practical hatchback and huge variety of powertrains make it a great EV for, well, pretty much anyone. All…

BMW i4 M50 Safety Car Looks Stylish In Sanremo Green

BMW i4 M50 Safety Car Looks Stylish In Sanremo Green

It’s time to admit that few of us predicted the commercial success of the i4 M50. It was the best-selling product from the M division in 2022 and the first half of 2023. Despite the…

BMW's 'Father And Son' Ad Is Enough To Make A Grown Man Cry

BMW’s ‘Father And Son’ Ad Is Enough To Make A Grown Man Cry

BMW rolled out a new commercial on social media platforms this week that’s a veritable tearjerker. It’s called “Father & Son. Freude Forever”, where “Freude” is German for “joy.” It illustrates the circle of life…