BMW X2
The Germany-based campaign for the first BMW X2 – “Show Yourself” offers an exclusive sneaker for BMW fans. The strictly limited edition sneakers come from shoe manufacturer VOR and it’s exclusively available online and at…
Horatiu Boeriu / February 21, 2018
Lifestyle
We’ve stated for years that watches and cars go together like cookies and milk. They’re two incredible pieces of mechanical art that compliment each other perfectly. Which is why so many car enthusiasts are also…
Nico DeMattia / February 17, 2018
Interesting
Keeping true to its long-time sponsorship of artists, BMW’s Romanian arm presents yet a new collaboration with a local artist. Following the hugely successful partnership it had last year with Adrian Mitu, who painted 101…
Gabriel Nica / January 25, 2018
Lifestyle
Do you think about the shoes you wear when you’re sitting behind the wheel of your favorite BMW or other daily driving cars? Some people swear by having special driving shoes, while others will just…
Scott Huntington / December 23, 2017
5 Series
A day in the life of an entrepreneur with the new BMW 5 Series
by Horatiu Boeriu / Date: December 18, 2017
Lifestyle
A new watch company based in Singapore launches this week on Kickstarter aiming to insert the spirit of driving in a watch. Samuel Tay, the owner of Reverie, has offered to let us in into the…
Horatiu Boeriu / November 23, 2017
Lifestyle
A few months ago, MINI has unveiled the MINI LIVING, a future project intending to create a housing concept that’s sustainable and steps a bit in a different direction from what we’ve been getting used…
Gabriel Nica / November 20, 2017
Lifestyle
Anyone who knows me knows I’m a sucker for E36s. Having owned one for almost ten years, I fell in love with it, despite its infuriating faults. My specific car was an E36 328i, which…
Nico DeMattia / November 2, 2017
Lifestyle
Paul Newman was part of a special group of guys, including Steve McQueen, James Garner and James Dean, celebrities and actors that were also racing drivers. In fact, Newman and McQueen, despite not ever getting…
Nico DeMattia / October 27, 2017
Interesting
BMW launched a new fashion line this week for those of us interested in exploring the great outdoors. The BMW Active items were made for embarking on sporty expeditions and outdoors activity according to BMW….
Gabriel Nica / October 24, 2017
Lifestyle
MINI has been a brand associated with living inside a crowded city ever since it was launched. The original car was small and fuel efficient so that its owners would have a perfect mobility solution…
Gabriel Nica / October 9, 2017