The Germany-based campaign for the first BMW X2 – “Show Yourself” offers an exclusive sneaker for BMW fans. The strictly limited edition sneakers come from shoe manufacturer VOR and it’s exclusively available online and at the participating BMW dealers at the the market launch of the BMW X2.
The white hightop sneaker feature a heel cap and eyelets in the Galvanic Gold, the positioning color of the BMW X2. There is also a subtle embossing with the word “X2” on the shaft end.
“With the new BMW X2, we are addressing extroverted people who want to use the vehicle to express their individual lifestyle,” explains Stefanie Wurst, Head of Marketing BMW Germany. “Many are new to BMW and with the first BMW X2 we are showing the unconventional and fresh side of the brand.”
Already at Bunte & BMW Festival Night during the Berlinale 2018 last Friday, many actors and stars such as Iris Berben and Jochen Schropp wore the fashionable sneaker on the red carpet.