BMW smartwatches are coming to a store near you in 2019. Today, watchmaker Fossil, announced a global licensing agreement with BMW for the design, development and distribution of BMW branded watches and smartwatches through 2023.
“BMW is one of the most iconic brands in the world,” said Kosta Kartsotis, chairman and chief executive officer of Fossil Group. “We look forward to bringing our watch design expertise and smartwatch capabilities to BMW enthusiasts around the world.”
In collaboration with the BMW team, Fossil Group will design and distribute BMW branded watches and accessories with the first collections available in 2019. The collections will be sold globally in more than 4,000 BMW retail channels and key retailers in Fossil Group’s extensive global network.
Not the actual smartwatch
Fossil Group’s watches brands already includes Fossil, Diesel, Michael Kors, Skagen, Misfit, Marc Jacobs, Emporio Armani and more with BMW a nice fit on the luxury end.
BMW itself has flirted with a number of smartwatches before, building remote apps for then Android Wear, the Samsung Gear S2 and S3 and the Apple Watch.
Not much is known at the moment about the partnership, but the latest collaboration with Emporio Armani might offer some indication: the BMW branded smartwatches could launch with the same feature set of Wear OS, Google Assistant voice controls, heart rate tracking, built-in GPS and Google Pay on board.