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You Can Now Play Hot Wheels: Xtreme Overdrive Inside Your BMW

You Can Now Play Hot Wheels: Xtreme Overdrive Inside Your BMW

Mattel, AirConsole, and BMW have teamed up to release Hot Wheels: Xtreme Overdrive, a new game built specifically for BMW’s in-car entertainment system. It’s available now through AirConsole and gives drivers and passengers a way…

2018 BMW 328d Diesel Recalled for Potential Fire Hazard

BMW Tests HVO100 Tracking to Cut Fleet COâ‚‚ Emissions

BMW Tests HVO100 Tracking to Cut Fleet COâ‚‚ Emissions

BMW is developing a new way for fleet customers to verify the use of renewable diesel across their vehicles. The project centers on HVO100, a plant-based alternative to fossil diesel that can cut life-cycle COâ‚‚…

Will We Miss the iDrive Controller?

Will We Miss the iDrive Controller?

For more than two decades, the iDrive controller has been part of BMW’s identity. It started as a controversial idea, but over time became second nature to millions of drivers. The rotary knob let you…

The Three Biggest Threats BMW Faces in 2026

The Three Biggest Threats BMW Faces in 2026

BMW is one of the biggest premium automotive groups in the world, with 2.45 million sales, $166 billion (€142.4 billion) in revenue, and $26 billion in brand equity. Moreover, it invests $10 billion annually on…