Chinese cars have evolved from being the laughingstock of the industry to becoming worthy adversaries for legacy brands. And BMW probably knows that better than anyone. Looking at the sales numbers, it’s safe to say…
Here’s some potentially good news for BMW and other automakers that believe combustion engines still have a future. The European Commission is accelerating the review process for the 2035 sales ban on new gasoline- and…
While many automakers are racing to strip away physical controls in favor of all-digital interiors, BMW says its approach is guided by real-world usage data collected from millions of vehicles. That data, according to the…
BMW wasn’t kidding when it promised more than 40 new or updated cars by the end of 2027. Nearly every model is getting the Neue Klasse treatment, including the mighty M5. Even though deliveries of…
When BMW unveiled the new iX3 – the first production model of the Neue Klasse – it also quietly introduced a fresh take on one of its most recognizable symbols: the BMW roundel. At first…
The BMW Group has announced another leadership reshuffle at MINI, marking the brand’s third change at the top in just over a year. Effective October 1, 2025, Jean-Philippe Parain will become Head of MINI, succeeding…
BMW’s tagline, The Ultimate Driving Machine, has been around for decades. But in the EV era, where sound, torque, and even steering feel are redefined by software, what does that mantra really mean? Mihiar Ayoubi,…
As Apple rolls out its next-generation CarPlay Ultra, many automakers are rushing to integrate it across their lineups. BMW, however, is taking a different stance. At least part of the reason might come down to…
We’re no strangers to BMW-branded perfumes, but an M-branded bottle is a pleasant surprise. In fact, there are three distinct fragrances, each celebrating different eras of the “world’s most powerful letter.” Created by perfumers Frank…
Seemingly out of nowhere, rumors surfaced last month about a potential tie-up between BMW and Mercedes. Reports from Germany’s Manager Magazin and the UK’s Autocar suggested the two luxury giants were exploring an unlikely partnership,…
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