After the first automobiles became available in the early 1900s, it didn’t take long for people to seek something other than the engine noises to listen to would be nice. And since car audio designers…
BMW will introduce the tenth-generation iDrive, known as iDrive X, on the Neue Klasse platform later this year. The iX3 SUV will be the first vehicle to get the upgraded system, but eventually all of…
A few years ago, BMW made waves by teaming up with Academy Award winner Hans Zimmer to give its electric vehicles a futuristic soundtrack. Now, the BMW Sound Design Studio is stepping things up for…
BMW’s Heart of Joy is getting close to its markets launch. In a press release issued today, BMW outlines some of the benefits of the Neue Klasse’s supercomputer. The new hardware and software system consolidates computing…
At Plant Landshut, where some of the BMW’s most advanced electric components are developed, we attended a workshop that provided an inside look at the Neue Klasse’s electric drivetrain. Fresh off discussions about BMW’s sixth-generation (Gen6)…
The future of BMW’s electric mobility is being written in Landshut, Germany. This historic plant, long known for its expertise in lightweight construction and powertrain components, now stands at the forefront of BMW’s biggest technological…
If you’re ingrained in the latest BMW developments, you may recall hearing about the “Heart of Joy,” BMW’s latest step forward in vehicle computing power. We’ve talked about what BMW’s Heart of Joy sets out…
In 2001, BMW introduced the iDrive in the 7 Series (E65) to streamline the user experience for in-car functions such as radio, navigation, and air conditioning. There was also voice control for specific applications. However,…
In this video, we take a closer look at the BMW iDrive 9 system, available in the latest models like the BMW X3. The latest BMW Operating System, until the Neue Klasse OS arrives next…
Creating engaging, informative, and visually captivating car content isn’t just about loving cars—it’s about using the right tools to bring that passion to life. In this story, we’ll take you behind the scenes of our…
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