Tech

Why BMW Gesture Control Failed to Win Over Drivers

Why BMW Gesture Control Failed to Win Over Drivers

Gesture Control never arrived quietly. BMW introduced it in 2015 on the then-new G11 7 Series, framing it as the next step in keeping a driver’s eyes on the road and hands free of extra…

Why the BMW iX3 Won’t Save Sport Mode as Your Default Driving Mode

Will We Miss the iDrive Controller?

Will We Miss the iDrive Controller?

For more than two decades, the iDrive controller has been part of BMW’s identity. It started as a controversial idea, but over time became second nature to millions of drivers. The rotary knob let you…

Will iDrive X’s Screen-Heavy Interface Backfire on BMW?

Will iDrive X’s Screen-Heavy Interface Backfire on BMW?

It is often said that BMW’s future success primarily depends on advancements in sustainable technologies, like battery electric powertrains and hydrogen fuel cells. However, the Bavarian automaker is also making equally consequential investments in software,…