Tech

Will iDrive X’s Screen-Heavy Interface Backfire on BMW?

Will iDrive X’s Screen-Heavy Interface Backfire on BMW?

It is often said that BMW’s future success primarily depends on advancements in sustainable technologies, like battery electric powertrains and hydrogen fuel cells. However, the Bavarian automaker is also making equally consequential investments in software,…

BMW Sound System Upgrades – A Whim or a Necessity?

BMW Sound System Upgrades – A Whim or a Necessity?

After the first automobiles became available in the early 1900s, it didn’t take long for people to seek something other than the engine noises to listen to would be nice. And since car audio designers…

How iDrive X Will Help BMW Take on Tesla, Xiaomi and Other Upstarts

BMW HypersonX: How Neue Klasse Cars Will Sound

BMW HypersonX: How Neue Klasse Cars Will Sound

A few years ago, BMW made waves by teaming up with Academy Award winner Hans Zimmer to give its electric vehicles a futuristic soundtrack. Now, the BMW Sound Design Studio is stepping things up for…

BMW Engineers Explain Gen6 EV Tech: Batteries and Motors - VIDEO

BMW Engineers Explain Gen6 EV Tech: Batteries and Motors – VIDEO

We just got an exclusive look at BMW’s sixth-generation (Gen6) battery and motor technology—the beating heart of the upcoming Neue Klasse EVs—and let’s just say, BMW isn’t playing around. In our latest video, we take…

BMW Gen6 Motors: A Deeper Look at the Power Behind the Neue Klasse

BMW Gen6 Motors: A Deeper Look at the Power Behind the Neue Klasse

At Plant Landshut, where some of the BMW’s most advanced electric components are developed, we attended a workshop that provided an inside look at the Neue Klasse’s electric drivetrain. Fresh off discussions about BMW’s sixth-generation (Gen6)…