Tech

Will iDrive X’s Screen-Heavy Interface Backfire on BMW?

Will iDrive X’s Screen-Heavy Interface Backfire on BMW?

It is often said that BMW’s future success primarily depends on advancements in sustainable technologies, like battery electric powertrains and hydrogen fuel cells. However, the Bavarian automaker is also making equally consequential investments in software,…

BMW Sound System Upgrades – A Whim or a Necessity?

BMW Sound System Upgrades – A Whim or a Necessity?

After the first automobiles became available in the early 1900s, it didn’t take long for people to seek something other than the engine noises to listen to would be nice. And since car audio designers…

BMW HypersonX: How Neue Klasse Cars Will Sound

BMW Gen6 Motors: A Deeper Look at the Power Behind the Neue Klasse

BMW Gen6 Motors: A Deeper Look at the Power Behind the Neue Klasse

At Plant Landshut, where some of the BMW’s most advanced electric components are developed, we attended a workshop that provided an inside look at the Neue Klasse’s electric drivetrain. Fresh off discussions about BMW’s sixth-generation (Gen6)…

Inside BMW’s Gen6 Battery Revolution: A Deep Dive from Landshut

Inside BMW’s Gen6 Battery Revolution: A Deep Dive from Landshut

The future of BMW’s electric mobility is being written in Landshut, Germany. This historic plant, long known for its expertise in lightweight construction and powertrain components, now stands at the forefront of BMW’s biggest technological…

BMW iDrive: History, Legacy, and Importance

BMW iDrive: History, Legacy, and Importance

In 2001, BMW introduced the iDrive in the 7 Series (E65) to streamline the user experience for in-car functions such as radio, navigation, and air conditioning. There was also voice control for specific applications. However,…