Interesting

BMW plans to revolutionize the way cars are sold

BMW plans to revolutionize the way cars are sold

With the launch of the new i sub-brand, BMW plans to revolutionize the process of selling car. According to Tim Abbott, BMW UK Managing Director, the company aims to move away from the traditional way…

Opposite Lock: DSC OFF

Loved by some and greatly feared by others, the “DSC button” polarizes fingertips. Many now refuse to buy a car without DSC or “Dynamic Stability Control,” while many refuse to buy a car without the…

2012 BMW M5 clocks in at 1:12.9 minutes on Hockenheim

German magazine Sport Auto takes the new 2012 BMW M5 to Hockenheim and clocks the super sporty sedan at 1:12.9 minutes. The 560 horsepower vehicle impresses with its longitudinal dynamics and delivers an equally impressive…

Exclusive: The new BMW 6 series Gran Coupe is now available for dealer order

Opposite Lock: The Origami M3

What do you get when you take an inline six, fold it in half, and then spread the cylinder heads? I’ll give you a hint: it rhymes with “G-Fix.” A wave of speculation has risen…

Exclusive: BMW i3 and i8 previewed in NYC

There is no better way to spend a Wednesday afternoon in NYC than getting to experience first hand the BMW i3 and i8 prior to their US debut at the Los Angeles Auto Show. The BMW…

The Spun Bearing: Mood Rings and Innovative Suppliers

Mood Rings The Editor-In-Chief sent me a link with the following tag-line, ‘BMW develops health-check steering wheel to monitor physical and emotional duress’. Of course the first thing that ran through my mind is that they’ve attached a…

The limited edition BMW Key2Joy

BMW is launching their first Social Commerce Pilot through the UK Facebook page of the brand. The company is offering a limited edition BMW Key2Joy. The unique offer runs for limited time only through BMW Facebook,…