Interesting

In looking back at BMW’s history in the United States, I honestly could not remember when a U.S.-spec 5 Series came with a four-cylinder engine. Was 2012 really the first instance in which the quintessential…

The story of i’s demise (or, at least, diminishment) continue to make the rounds of auto sites and have even percolated up to generic news aggregators. In most cases the stories reflect on the dismal…

A few years ago now, jewelry with a matte surface became increasingly popular. After automobiles with a matte finish attracted attention at trade fairs and the general public showed an interest, BMW started a project…

Want to drive a brand new 2012 328i and raise money for the US Olympics team in the process? It’s as simple as going to BMWUSA.com and signing up for the BMW Drive for Team…

Words and Photos by IND It has been said that with distance comes clarity and focus. Without leaving the planet, our client has traveled one of the greatest distances from our shop that a person…

Adrian van Hooydonk about light in car design. “Today, our customers expect the cars to work very well but they buy our products for something else, something that is more emotional. With the lamps, we…

Bloomberg just published a great article on the current state of bloggers impact on auto manufacturers. Alex Webb, the article’s author nails it by stating that “Traditional media still has quite a large reach and…

BMW is not the first premium car manufacturer to design a four door coupe, but the Bavarians’ response to the Mercedes-Benz CLS and Audi A7 is here now and ready to make a statement. The…

See update with BMWNA official statement At the 2012 WWDC event, Apple revealed that SIRI features will come to BMW vehicles. The updated SIRI will debut in the new iOS which will hit the market…

The folks at Bimmerpost uncovered BMW patent drawings that showed a seven speed manual shifter and shift functionality. What caught my attention was the notion that BMW was developing a shifting mechanism that could physically…