xProtect Immobilizer: Software That Stops Thieves Cold
xProtect flashes directly into your BMW's gearbox and makes it undriveable without your personal code, even if a thief has your keys.
xProtect flashes directly into your BMW's gearbox and makes it undriveable without your personal code, even if a thief has your keys.
A 14.6-inch display, a privacy shield, and a camera that watches the driver — all standard on the new 7 Series.
No charging card, no contract needed — just log in with your BMW or MINI account and the car does the rest
From a 1936 ad for the BMW 326 to EVs — the story behind three words that defined a brand.
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BMW's long-running slogan means something very different today.
Shell Recharge is now integrated into the My BMW and MINI apps, bringing FLO, ChargePoint, and Tesla Superchargers under one account — with no extra cards or apps required.
xDrive has come a long way from its polarizing debut — here are the five BMW models that prove all-wheel drive doesn't just belong on SUVs.
R&D chief Joachim Post confirms the company will deploy Neue Klasse know-how to other members of the BMW Group, but adapted specifically for each brand.
The updated Value Service Program kicks in automatically once your free maintenance ends, locking in competitive dealer pricing for nearly every BMW and MINI on the road.
BMW's NACS rollout covers the full i5 lineup — including a software update for existing xDrive40 and eDrive40 owners and bundled legacy adapters for all March-production vehicles.
BFGoodrich's long-awaited successor to the g-Force Sport COMP-2 promises ultra-high-performance grip at a price that undercuts the Michelin Pilot Sport 4S by nearly $450 a set. We tested it on an E46 M3 to find out if it delivers.