Videos

BMW Films – “Chosen”

After a warm reception with the first film Ambush, BMW Films introduced Chosen to the online community. Chosen tells the story of The Driver picking up a young child exiting a boat from China. The…

BMW Films – Revisited

BMW’s marketing and advertising have never been a group to let an audience down. Across the years, BMW have provided innovative ways in which to present their message of the Ultimate Driving Machine and despite…

Video: 25 years of BMW

BMW. Jump for Joy. Part 2 – A “stab” at Audi

The BMW Joy campaign has been a heated subject on here, some people enjoyed the new viral videos, while others are being reluctant to the image the new campaign portrays on BMW, but truth is,…

Video Collection: BMW Films – The Hire

Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002. A form of branded content, all eight films featured popular filmmakers from…

dsc 1107 1900x1200 750x500

Behind the wheel of a BMW M3 GT2 – by Tommy Milner

Tommy Milner, driver of the No.92 M3 GT2 in the BMW Rahal Letterman racing team, goes on video and talks about the experience, the feeling behind the wheel of his car. The video trailer previews…

Videos: BMW X6 M Test Drive at Road Atlanta

I am back from the BMW X6 M International Media event and I can certainly say that I had fun. Driving the new BMW X6 M has been the highlight of this year for me…

Chris Bangle in a series of videos

Chris Bangle is getting a lot of press these days, not just from us, but from all the big media corporations, offline and online. We have covered his resignation pretty intensively and we promise, we…