Videos

After a warm reception with the first film Ambush, BMW Films introduced Chosen to the online community. Chosen tells the story of The Driver picking up a young child exiting a boat from China. The…

BMW’s marketing and advertising have never been a group to let an audience down. Across the years, BMW have provided innovative ways in which to present their message of the Ultimate Driving Machine and despite…

BMW owners and fans are said to be very passionate, a common trait that connects all of us, not only to each other, but also to the brand. We go from uber taking care of…

One of the cool features in the BMW M5 and M6 is the F1-inspired “Launch Control”. The current BMW M5 and M6 uses a a 7-speed SMG III semi-automatic transmission. The SMG III includes the…

The BMW Joy campaign has been a heated subject on here, some people enjoyed the new viral videos, while others are being reluctant to the image the new campaign portrays on BMW, but truth is,…

Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002. A form of branded content, all eight films featured popular filmmakers from…

Tommy Milner, driver of the No.92 M3 GT2 in the BMW Rahal Letterman racing team, goes on video and talks about the experience, the feeling behind the wheel of his car. The video trailer previews…

We have all seen all sort of reviews lately, from the BMW 7 Series to the X6 M or 5 GT, but we what we have not seen in a while, is a review, test…

I am back from the BMW X6 M International Media event and I can certainly say that I had fun. Driving the new BMW X6 M has been the highlight of this year for me…

Chris Bangle is getting a lot of press these days, not just from us, but from all the big media corporations, offline and online. We have covered his resignation pretty intensively and we promise, we…