MINI meets Techno Classica

You can now watch the exclusive first video from the Techno Classica in Essen, Germany – direct from the MINI trade fair stand. MINI is celebrating a very special anniversary at Europe’s most important trade…

MINIWOOD: Behind the scenes

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MINIWOOD: MINI takes over Geneva

In honor of the world premiere of the MINI Countryman in Geneva, MINI staged a guerilla campaign called MINIWOOD. The city of Geneva was the scene of a multifaceted initiative to celebrate the birth of…

BMW. Physics lesson: Joy is Futureproof

The Joy marketing campaign continues with a new episode, BMW Physics Lesson. The latest iteration in this highly controversial campaign, focuses again on the two keywords we’ve been hearing over and over: Efficiency and Dynamics….

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BMW Films – “Chosen”

After a warm reception with the first film Ambush, BMW Films introduced Chosen to the online community. Chosen tells the story of The Driver picking up a young child exiting a boat from China. The…

BMW Films – Revisited

BMW’s marketing and advertising have never been a group to let an audience down. Across the years, BMW have provided innovative ways in which to present their message of the Ultimate Driving Machine and despite…