According to the folks over at Phonescoop, BMW and Research In Motion, makers of Blackberry devices, have put together a new bluetooth technology that allows your Blackberry emails to be accessible via the iDrive system….
The BMW M3 GTS is getting ready for its official press media driving tests and two prototypes of this exciting M model have been spotted at the famous Nurburgring track. Despite its price tag, 115,000…
You can now watch the exclusive first video from the Techno Classica in Essen, Germany – direct from the MINI trade fair stand. MINI is celebrating a very special anniversary at Europe’s most important trade…
With currently almost 1.8 million views the S 1000 RR Dinner Spot became the most successful BMW film on YouTube ever. In the course of the Spotlight International Advertising Film Festival in Mannheim the film…
In honor of the world premiere of the MINI Countryman in Geneva, MINI staged a guerilla campaign called MINIWOOD. The city of Geneva was the scene of a multifaceted initiative to celebrate the birth of…
The Joy marketing campaign continues with a new episode, BMW Physics Lesson. The latest iteration in this highly controversial campaign, focuses again on the two keywords we’ve been hearing over and over: Efficiency and Dynamics….
After a warm reception with the first film Ambush, BMW Films introduced Chosen to the online community. Chosen tells the story of The Driver picking up a young child exiting a boat from China. The…
BMW’s marketing and advertising have never been a group to let an audience down. Across the years, BMW have provided innovative ways in which to present their message of the Ultimate Driving Machine and despite…
BMW owners and fans are said to be very passionate, a common trait that connects all of us, not only to each other, but also to the brand. We go from uber taking care of…
One of the cool features in the BMW M5 and M6 is the F1-inspired “Launch Control”. The current BMW M5 and M6 uses a a 7-speed SMG III semi-automatic transmission. The SMG III includes the…
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