A recent report by BusinessWeek confirms our previous suppositions: the new 2011 BMW 5 Series takes advantage of some high-end parts found in the 7 Series flagship. According to the magazine, due to component-sharing strategy…
BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at…
Katarina Witt to be Olympic ambassador for the BMW Group. Two-time Olympic winner and BMW Group campaign for the 2018 Olympic and Paralympic Winter Games in Munich. As a National Sponsor of Munich’s Olympic bid,…
Automotive News reports that BMW of North America is upping the ante on its no-cost maintenance plan, adding an additional two years or 50,000 miles on select certified pre-owned 2007 models sold between Feb. 2…
The BMW Group and PSA Peugeot Citroën will continue their successful engine collaboration. An agreement to that effect was signed by Norbert Reithofer, Chairman of the Board of Management of BMW AG, and Philippe Varin,…
BMW becomes a Tier One Partner and exclusive automotive sponsor of the 2012 Games, 4000 low-carbon vehicles to be provided. London. Lord Sebastian Coe, chairman of the London Organising Committee of the Olympic Games and…
On September 8, 1994, the first US made BMW 318i rolled off the line in Spartanburg, SC. Today, 15 years to the day later, BMW Manufacturing’s 1.5 millionth vehicle rolled off the line to celebrate…
For decades, BMW has made the reduction of emissions and fuel consumption a key part of its product development strategy, just as enhancements to the dynamic ability of each BMW have been a lasting, sustained…
BMW’s Project i is moving forward and today, BMW Group announced that a supplier for the future Megacity Vehicle has been chosen: SB LiMotive. The company is a 50:50 joint venture of Bosch and Samsung…
Statement by Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, Press Conference on the Realignment of BMW AG’s Motor Sports Activities Ladies and Gentlemen, Thank you for joining us at such…
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