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BMW iPerformance Models Will Have Special Badging

BMW iPerformance Models Will Have Special Badging

Starting this summer, the plug-in hybrid models built by BMW will be called iPerformance, a move that is meant to emphasize the fact that technology from the BMW i sub-brand is being used across the…

BMW to use HP’s new 3D printing system for customized parts

Mercedes-Benz won’t create BMW i-like sub-brand

BMW has taken some flak over the past year for putting a lot of resources into developing its BMW i sub-division that develops its hybrid and electric technology. Many feel that the “i” brand is unnecessary…

Thief Steals BMW i3, Gets Recorded Praising It - Video

Thief Steals BMW i3, Gets Recorded Praising It – Video

The BMW i3 is mostly praised for its non-conventional approach towards what most people think an electric vehicle should be. It looks different, it’s made out of new-age materials and has an electric motor that…

Electric cars now make up 10 percent of BMW sales

Electric cars now make up 10 percent of BMW sales

BMW is one of the leaders in the industry for electric automotive technology. Some may claim that Tesla is wiping the floor with the Bavarians, but the fact remains that among traditional automakers, no one…