News

BMW wins August Twitter battle over Chevy, Ford and Audi

BMW wins August Twitter battle over Chevy, Ford and Audi

Four months ago, Automotive News started tracking Twitter engagement for automotive companies. Since then, Ford has led all car makers in Twitter engagement. However, BMW took the lead in August, beating out Ford, Chevy and…

Why BMW Films' "The Escape" is exciting

Why BMW Films’ “The Escape” is exciting

What seems like ages ago, BMW Films developed a series of short films, titled “The Hire“. There were eight short films altogether in that series and all featured Clive Owen (Children of Men) as a…

VIDEO: BMW M2 races two BMW motorcycles

We all know that, despite how fast modern supercars have become, cars simply cannot be as fast as superbikes. With simply ludicrous power-to-weight ratios and no need for massive traction, superbikes simply fire off the…

VIDEO: BMW M6 Goes for Icy Joyride with Pennzoil

ReachNow Car Sharing Officially Launches in Portland

Portlanders have a new way to get around town with today’s official launch of ReachNow car sharing. ReachNow provides members with convenient and easy access to a fleet of new BMW and MINI vehicles perfect…