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Deliveries of BMW Group vehicles in March reached a new high contributing to the company’s best ever first quarter sales figures. Around the world, a total of 232,556 BMW, MINI and Rolls-Royce vehicles were sold…
Horatiu Boeriu / April 14, 2015
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BMW North America Chief, Ludwig Willisch, sat down with WardsAuto at the 2015 NYC Auto Show to talk about the U.S. market and what it means for BMW. Willisch says the number one spot in…
Horatiu Boeriu / April 10, 2015
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In response to wide ranging changes in the business context of DesignworksUSA, the BMW Group subsidiary will change its name to Designworks, launch a new company website and introduce an updated Corporate Identity. As…
Horatiu Boeriu / April 9, 2015
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BMW came at the top of the luxury sales race in the U.S. in March, with Lexus coming in second followed by Mercedes-Benz. BMW’s main sales came from the 3 Series sedans and 4 Series…
Horatiu Boeriu / April 3, 2015
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BMW USA in Forbes’ 25 Best Employers 2015
by Horatiu Boeriu / Date: March 30, 2015
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In a special ceremony at its Spartanburg plant this morning, BMW celebrated its three millionth vehicle to roll off the line. The vehicle, a Donington Grey Metallic X5 M with Mugello Red Full Merino leather…
Horatiu Boeriu / March 26, 2015
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BMW confirmed today its role as exclusive worldwide automotive partner of the next installment of Paramount Pictures’ legendary action film franchise, “Mission: Impossible – Rogue Nation”, in theaters from July 31. This is the second…
Horatiu Boeriu / March 25, 2015
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Back in 2014, first news around a new rear-wheel drive platform surfaced on the interwebs. Dr. Friedrich Eichiner, BMW CFO, confirmed yesterday the new architecture during BMW’s annual press conference. “The new rear-wheel-drive architecture is…
Horatiu Boeriu / March 19, 2015
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The BMW Group aims to continue its success story in 2015 despite the current volatile environment. “We are targeting solid growth, and hence new record figures for sales volume and group profit before tax in…
Horatiu Boeriu / March 18, 2015
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The electric segment is bound to get crowded. Ingolstadt-based Audi announced their plans to build an all-electric SUV by 2018. Engineering boss Dr Ulrich Hackenberg said the lessons learned from the Audi R8 e-tron will…
Horatiu Boeriu / March 13, 2015
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The BMW Group achieved its fifth record year in succession in 2014, underlining its position as the world’s leading premium car company. “We continued to perform well during the past year, achieving new highs…
Horatiu Boeriu / March 12, 2015