Test Drive Event Puts Canadians Behind the Wheel
In a welcome move, BMW Canada is conducting a test drive event where every guest can sample 5 BMWs, including both of BMW’s new 5 Series models, the 535i and 550i. BMW’s “Innovation Drive” event…
News
BMW USA announces Best Dealerships for 2010
Every year, BMW of North America publishes a top of their best BMW dealerships in the U.S. There are exactly 338 BMW dealers across the country and less than 10% of them usually make it…
BMW to lease 700 ActiveE vehicles
Automotive News reports that starting in 2011, BMW will lease up to 700 ActiveE models to selected customers in major cities across the globe. The 1 Series Coupe all-electric vehicle continues down the path of…
BMW Vision EfficientDynamics wins the Louis Vuitton Classic Award
The concept car BMW Vision EfficientDynamics – star of the international automobile show IAA in Frankfurt 2009 – has won the Louis Vuitton Classic Award. At an evening gala in BMW Welt the chairman of…
BMW to build the Megacity Vehicle at Leipzig Plant
BMW DesignworksUSA is “#1 Most Innovative Company in Design”
Fast Company magazine, the American address to look at when searching for trends in the business of innovation, has ranked BMW Group DesignworksUSA as the world’s “#1 Most Innovative Company in Design,” and among the…
BMW 7 Series car to supply most parts in lower-priced new 5 Series
A recent report by BusinessWeek confirms our previous suppositions: the new 2011 BMW 5 Series takes advantage of some high-end parts found in the 7 Series flagship. According to the magazine, due to component-sharing strategy…
BMW introduces Joy campaign to its Olympic marketing efforts
BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at…
Katarina Witt to be Olympic ambassador for the BMW Group
Katarina Witt to be Olympic ambassador for the BMW Group. Two-time Olympic winner and BMW Group campaign for the 2018 Olympic and Paralympic Winter Games in Munich. Munich. As a National Sponsor of Munich’s Olympic…
BMW ups Extended Maintenance Plan on certified 2007 models
Automotive News reports that BMW of North America is upping the ante on its no-cost maintenance plan, adding an additional two years or 50,000 miles on select certified pre-owned 2007 models sold between Feb. 2…
Jeff Koons to Create New BMW Art Car
Internationally acclaimed artist Jeff Koons will create the 17th BMW Art Car in the 35th anniversary year of the program. Koons and Jim O’Donnell, President of BMW North America jointly made the announcement today at…
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