BMW Could Expand Niche Models With Exclusive Concepts and Special Editions
BMW is interested in more special low-volume cars to strengthen brand identity.
BMW is interested in more special low-volume cars to strengthen brand identity.
To avoid making its existing cars seem outdated compared to the new iX3, BMW will significantly freshen up current products.
BMW’s flexible strategy leaves room for all-electric touring models
BMW and MINI have recalled select 2025–2026 X1, X2, Cooper, Convertible, and Countryman models
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BMW executives have made it clear: a pickup truck isn’t in the brand’s future, with the company instead sticking to SUVs as its utility mainstay.
The new models are labeled as "revolutionary" but carbon fiber won't play a major role.
Joachim Post says BMW’s Neue Klasse is a major leap in tech, design, and driving feel.
BMW is confident it can roll out cars at a faster pace than even the Chinese automakers.
2028 BMW iX5 Hydrogen Aims to Combine EV Smoothness With Gasoline-Like Convenience
BMW acknowledges demand for niche Touring models in the U.S., hinting that rare high-performance wagons could be offered to enthusiasts.
The portfolio is growing to unprecedented levels, but BMW is confident it can handle the extra layer of complexity.