News

BMW's New Gen M Ad Wants To Bring Us All Together

BMW’s New Gen M Ad Wants To Bring Us All Together

After inventing “M Town” a few years back, BMW has another marketing trick up its sleeve. It’s called “Gen M,” and its goal is to unite enthusiasts. Whether you prefer your M cars burning gasoline…

The McLaren F1 GTR That Became Mercedes-AMG’s Secret Weapon

Every BMW Plant and What It Produces

Every BMW Plant and What It Produces

BMW produces vehicles all over the world. And while most of our readership is probably aware of a few different plants — after all, some have been around for decades — knowing exactly which models…

BMW 7 Series, X3, and iX Get Equipment Upgrades for 2025

BMW 7 Series, X3, and iX Get Equipment Upgrades for 2025

BMW is expanding customization and comfort options across key models for summer 2025, offering more comprehensive standard features and enhanced personalization choices for the 7 Series, X3, and iX. BMW 7 Series Gains Standard Laminated…

BMW M Boss Explains Why A Supercar Isn't A Priority

BMW M Boss Explains Why A Supercar Isn’t A Priority

In a parallel universe, BMW would’ve followed up on the M1 with a few supercars. Ferrari, Porsche, and Lamborghini launch a new one every decade or so. However, BMW is not an exotic brand. It’s…