Marketing is a tough gig. You have to walk the line between attention-getting and enduring, keeping it catchy without getting too kitsch. BMW hit gold with “The Ultimate Driving Machine,” which arrived in the 1970s…
With Audi just pulling the wraps off its bold new Q3 Sportback, the premium coupe-SUV segment is heating up again. Few rivals capture this trend better than the BMW X2 and Audi’s latest entry, both…
If you had “legally import a BMW M3 Touring” on your 2025 to-do list, you’re a far luckier and well-off individual than I. But after the latest communications surrounding the European Union and United States…
BMW’s best-selling luxury SUV is about to enter a new chapter. The next-generation BMW X5, chassis code G65, begins production in 2026 and launches as a 2027 model year. Featuring Neue Klasse-inspired styling, cutting-edge technology,…
Across its three generations, the BMW X1 has evolved from a rear-wheel-drive, 3 Series–based crossover into a modern, tech-filled compact SUV. But with that evolution comes a wide range of ownership experiences. In this guide,…
When the Infiniti G35 came around in the early 2000s, it had the BMW 3 Series squarely in its sights. And, unlike many competitors, it actually did a pretty good impersonation. It ditched the front-wheel…
Ever wanted something just a little bit bigger than an X3, but not as wide or tall as the BMW X5? Well, if you happen to live in China, you’re in luck. The next model…
The idea of buying a BMW on Amazon might sound ridiculous. That is, of course, until you realize it’s already happening. Thanks to Hertz’s new partnership with Amazon Autos, car buyers can now buy used…
The G50 BMW 3 Series is on the way, sporting Neue Klasse design inside and out. But replacing the sweetheart middle ground, the BMW M340i, is no small feat. But we think the next-generation G50…
It has been over half a decade since the BMW 4 Series debuted with its flashy new grille. Love it or hate it, it’s brought the brand into a new era — and likely, an…
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