MINI
If you’re going to launch a new chapter for MINI, you do it near the brand’s birthplace. And that’s exactly where we found ourselves: in the heart of Oxfordshire, throwing the first-ever electric John Cooper…
Horatiu Boeriu / May 27, 2025
Racing
Each year, the Concorso d’Eleganza Villa d’Este gives us a glimpse into BMW’s most exclusive design thinking. But in 2025, we brought something else to the table: a conversation on the intersection of engineering, design…
Horatiu Boeriu / May 26, 2025
Motorrad
At this year’s Concorso d’Eleganza Villa d’Este, BMW Motorrad didn’t just bring a showpiece—they brought down the hammer. The new BMW Motorrad Concept RR made its public debut in front of Lake Como’s elegant backdrop,…
Horatiu Boeriu / May 23, 2025
BMW M5
The new BMW M5 (G90) has a lot to prove. It’s bigger, heavier, and packs plug-in hybrid power—a far cry from the lean, mean, V8-powered M5 CS (F90) that came before it. But in its…
Horatiu Boeriu / May 21, 2025
BMW M5
BMW’s New Super Wagon Gets Slammed: H&R Springs and More for the G99 M5
by Horatiu Boeriu / Date: May 20, 2025
MINI
When MINI launched its newest generation of performance-tuned John Cooper Works models, all eyes seemed to gravitate toward the hardtop F66 Hatchback. But quietly basking in the background was the F67—the 2025 MINI John Cooper…
Horatiu Boeriu / May 20, 2025
BMW M5
When you’re Karim Benzema, your daily earnings can buy you just about anything. But while most might imagine yachts, private jets, or diamond watches, the French football icon recently chose something a little more relatable—if…
Horatiu Boeriu / May 19, 2025
News
On May 8, 2025, BMW Group Switzerland marked its 50th anniversary with a gala celebration at its Dielsdorf headquarters, capping off a year in which the brand not only commemorated the golden jubilee of its…
Horatiu Boeriu / May 17, 2025
Models
After a long wait, Apple has finally launched its most advanced in-car technology yet, CarPlay Ultra, marking a significant step forward in smartphone-to-vehicle integration. The first cars to offer the next-generation system are none other…
Horatiu Boeriu / May 15, 2025
7 Series
I’ve flown United plenty of times, but I’ll admit—I always thought the stories about their private tarmac transfers were a bit of a myth. You hear about United Airlines Global Services members getting whisked away…
Horatiu Boeriu / May 15, 2025
News
One of the most influential chapters in BMW Group’s modern history officially closed today as Dr. Norbert Reithofer stepped down as Chairman of the Supervisory Board after nearly four decades with the company. The announcement…
Horatiu Boeriu / May 14, 2025