iX3
Just a few days after BMW unveiled the new iX3 to the world in Munich, we headed to Debrecen, Hungary, to see where the SUV is actually being built. Plant Debrecen is not just BMW’s…
Horatiu Boeriu / September 16, 2025
iX3
The BMW iX3 may look like just another SUV in the lineup, but make no mistake—this is a turning point in BMW’s history. More than an electric SUV, it represents a strategic reset for the…
Horatiu Boeriu / September 15, 2025
MINI
The bold design collaborations between MINI and Deus Ex Machina — known as The Machina and The Steg — have captured plenty of attention since their unveiling. With their raw surf-inspired styling and bespoke details,…
Horatiu Boeriu / September 15, 2025
News
When BMW unveiled the new iX3 – the first production model of the Neue Klasse – it also quietly introduced a fresh take on one of its most recognizable symbols: the BMW roundel. At first…
Horatiu Boeriu / September 12, 2025
MINI
MINI Announces Third Leadership Change in Just Over a Year
by Horatiu Boeriu / Date: September 12, 2025
News
BMW’s tagline, The Ultimate Driving Machine, has been around for decades. But in the EV era, where sound, torque, and even steering feel are redefined by software, what does that mantra really mean? Mihiar Ayoubi,…
Horatiu Boeriu / September 12, 2025
BMW X5
BMW of North America has identified a defect affecting certain 2026 model year X5 and X7 vehicles built at BMW Group Plant Spartanburg between August 5 and August 20, 2025. According to documents filed with…
Horatiu Boeriu / September 11, 2025
iX3
BMW chose one of Munich’s most prestigious backdrops to showcase its first Neue Klasse production model. Max-Joseph Platz, home to the Bavarian State Opera, was transformed into an open-air stage where the new 2026 BMW…
Horatiu Boeriu / September 11, 2025
iX3
When the BMW iX3 reaches German customers in March 2026, it won’t just be another electric SUV hitting the market. It will be the first car to launch with a new energy solution developed by…
Horatiu Boeriu / September 11, 2025
iX3
The battle for the electric luxury SUV crown just got serious. BMW and Mercedes-Benz have unveiled their most important EVs yet—the all-new BMW iX3 and Mercedes-Benz GLC EV. Both promise big range, lightning-fast charging, and…
Horatiu Boeriu / September 10, 2025
News
BMWBLOG made its first trip to Bimmer Invasion Los Angeles this year, and the scale of the event took us by surprise. What started a few years ago as a regional gathering in Orlando has…
Horatiu Boeriu / September 9, 2025