Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
5 Reasons the BMW iX3 Is the Most Important BMW in Years

5 Reasons the BMW iX3 Is the Most Important BMW in Years

The BMW iX3 may look like just another SUV in the lineup, but make no mistake—this is a turning point in BMW’s history. More than an electric SUV, it represents a strategic reset for the…

New BMW Logo Debuts on iX3, Headed to Future Models

New BMW Logo Debuts on iX3, Headed to Future Models

When BMW unveiled the new iX3 – the first production model of the Neue Klasse – it also quietly introduced a fresh take on one of its most recognizable symbols: the BMW roundel. At first…

MINI Announces Third Leadership Change in Just Over a Year

BMW Says EVs Can Still Be the Ultimate Driving Machine

BMW Says EVs Can Still Be the Ultimate Driving Machine

BMW’s tagline, The Ultimate Driving Machine, has been around for decades. But in the EV era, where sound, torque, and even steering feel are redefined by software, what does that mantra really mean? Mihiar Ayoubi,…

BMW Recalls 2026 X5 and X7 Over Windshield Leak Issue

BMW Recalls 2026 X5 and X7 Over Windshield Leak Issue

BMW of North America has identified a defect affecting certain 2026 model year X5 and X7 vehicles built at BMW Group Plant Spartanburg between August 5 and August 20, 2025. According to documents filed with…