Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

Driving the 2025 BMW M235 Gran Coupe: First Impressions

BMW Integrates Hydrogen Technology Into Production Logistics

BMW Integrates Hydrogen Technology Into Production Logistics

BMW continues its exploration of hydrogen as a key component of its sustainability strategy, expanding its applications both in production processes and future vehicle development. While the company plans to introduce hydrogen-powered production cars in…

Inside BMW’s Wildest Prototype: The Drive Stick Car

Inside BMW’s Wildest Prototype: The Drive Stick Car

In the early 2000s, BMW Forschung und Technik GmbH—the company’s dedicated research and innovation department—was working on a project that truly broke the mold. Unlike the teams focused on refining next year’s production models, this…

2025 BMW X3 30 xDrive Review: A Refined Daily Driver

2025 BMW X3 30 xDrive Review: A Refined Daily Driver

I traveled to South Carolina, home of BMW’s Spartanburg plant, to sample the 2025 BMW X3 30 xDrive, one of brand’s most popular crossovers worldwide. Known for its versatility, the X3 lineup has always struck a…

The Car Content Creator’s Toolkit: A Peek Behind the Scenes

The Car Content Creator’s Toolkit: A Peek Behind the Scenes

Creating engaging, informative, and visually captivating car content isn’t just about loving cars—it’s about using the right tools to bring that passion to life. In this story, we’ll take you behind the scenes of our…