Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW M6 Gran Coupe is the official car for MotoGP

BMW M6 Gran Coupe is the official car for MotoGP

Anniversary of a successful partnership: when the 2013 MotoGP World Championship gets underway with the Qatar Grand Prix this weekend, BMW M will be starting its 15th season as “Official Car of MotoGP”. BMW has…

Review: BALL Watches for BMW

Review: BALL Watches for BMW

Renowned Swiss watchmaker BALL Watch released in cooperation with BMW a limited edition series of watches. The BALL BMW watches are built atop the core values of the two engineering-driven companies: performance, mechanical precision and…

BMW at Auto Shanghai 2013

BMW at Auto Shanghai 2013

With its latest models and groundbreaking concept studies on show at Auto Shanghai 2013, BMW is offering a clear pointer to its continuing model push. The Shanghai show is the stage for the world premiere…

BMW Concept X4 – World Premiere

Video: BMW Concept X4

Here is the first video of the BMW Concept X4. The German folks at AutoBild had the unique opportunity to spend some time with the new X4 Sports Activity Coupe. Coming in 2014, the BMW…

BMW X4 vs Range Rover Evoque - Photo Comparison

BMW X4 vs Range Rover Evoque – Photo Comparison

BMW X4 made its world debut earlier today. Presented in concept form, the smaller brother of the X6 is heading to Shanghai for a public unveiling. The X4 will take on the Land Rover Evoque,…

BMW X4 - Just The Facts

BMW X4 – Just The Facts

BMW launches their fifth X model. Coming in 2014, the BMW X4 will make its debut this month at the Shanghai Auto Show. The second Sporty Activity Coupe in the brand´s model range will be…

Photo Comparison: BMW X4 vs BMW X6

Photo Comparison: BMW X4 vs BMW X6

BMW X4 makes its web debut today ahead of the public showing at the 2013 Shanghai Auto Show. The photo comparison tradition we started years ago continues today with the BMW Concept X4 versus the…

Video: BMW 3 Series Gran Turismo Walkaround

Video: BMW 3 Series Gran Turismo Walkaround

BMW’s latest niche model, the 3 Series Gran Turismo, made its North American debut last week at the 2013 New York Auto Show. The 3 GT builds atop the long wheelbase 3 Series sedan and…