Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

VW Golf R vs BMW M235i – Video Comparison

Chris Harris from DRIVES drives the VW Golf R and compares it against the BMW M235i. The Golf R is powered by a EA888 2.0-liter turbocharged inline four-cylinder engine. US-spec cars produce 290 horsepower between…

First official photos of BMW i8 Key fob

BMW sets sights on more success at the NĂĽrburgring

BMW sets sights on more success at the NĂĽrburgring

Two weeks after occupying the top four positions in Spielberg (AT), the BMW DTM teams will compete in the seventh race of the season at the NĂĽrburgring (DE) on 17th August. For BMW Motorsport, the…

BMW i8: 300,000 EUR advertising cost per car sold?

BMW i8: 300,000 EUR advertising cost per car sold?

According to the German trade journal Advertising & Sell, BMW has invested no less than 16.6 million euros in the first half of 2014 for BMW i8 advertising. With currently 55 units sold, this comes…

Release: Akrapovic F8X M3/M4 Exhaust System

Release: Akrapovic F8X M3/M4 Exhaust System

Slovenia-based exhaust maker Akrapovic unveils their Slip On and Evolution exhaust systems for the new F80 M3 and F82 M4. Slip On Exhaust Made from titanium —with some parts cast in Akrapovič’s own foundry— the…