Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
The new MINI Seven delivers individual style and features

The new MINI Seven delivers individual style and features

With the new MINI Seven, the British brand now goes even further in showcasing the distinctive qualities of the original in the small car segment. MINI Seven outlines the premium characteristics and individual style of…

WORLD PREMIERE: MINI John Cooper Works Clubman

WORLD PREMIERE: MINI John Cooper Works Clubman

MINI USA introduced today the newest addition to its iconic product line, the new 2017 MINI John Cooper Works Clubman. At the heart of the new MINI John Cooper Works Clubman sits a 2.0-liter MINI…

BMW to launch the X4 M SUV in 2019

Lightweight Performance BMW M2 LW comes with 450 hp

Over the weekend, Lightweight Performance revealed their LW M2 project based on the BMW M2 F87 and thus presenting one of the sharpest tuning versions of the compact sports car. Even at a first glance,…

ReachNow Car Sharing Officially Launches in Portland

Portlanders have a new way to get around town with today’s official launch of ReachNow car sharing. ReachNow provides members with convenient and easy access to a fleet of new BMW and MINI vehicles perfect…