Rolls-Royce recently announced its first-ever all-electric car — the Spectre. Not only is it an awesome name but it’s an incredibly exciting car. Built on the brand’s new Architecture of Luxury chassis, the Rolls-Royce Spectre will an the an electric two-door GT car with styling similar to its previous Wraith. But why a two-door GT car and not something more opulent? It’s all about emotion.

“A coupe is very emotional car and for us, it was very important that we make a statement,” Rolls-Royce Motor Cars CEO Torsten Mueller-Oetvoes told Automotive News Europe. According to Mueller-Oetvoes, Rolls-Royce has the youngest target demographic of any BMW Group brand, including MINI (which is a statement I re-read sixteen times to make sure I wasn’t seeing things and somehow still dont’ believe). Because Rolls customers are getting younger and younger, the brand is looking to appeal to that clientele base with something more exciting.

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Don’t just think the Rolls-Royce Spectre will be a Wraith with an electric motor thrown in. The Spectre is an entirely new vehicle. “It is not in any way the successor of the Wraith. It’s a different proposition for our clients. It will feel very different, it will look very different,” said Mueller-Oetvoes.

One interesting point Mueller-Oetvoes made was that most Rolls customers are already equipped for electrification, having already owned electric cars. A big question many enthusiasts had about Rolls switching to electric powertrains was how customers would react to charging. However, Mueller-Oetvoes claims most existing Rolls owners already have charging stations either at home, at work, or both.

He also spoke about how electrification makes sense for the Rolls-Royce brand. In fact, it makes more sense in a Rolls than in most other brands. “[Electrification is] silent, very torquey, and offers you the waftability we are famous for,” said Mueller-Oetvoes. “We are not a brand that defines itself with loud engine noises, exhaust pipe noises and so on.”

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The Rolls-Royce Spectre is a car we’re very excited about. The Wraith is my personal favorite Rolls to drive, as it’s a brilliant GT car, so making another two-door GT but with an electric powertrain sounds like an absolute win. Using such a car as the brand’s first EV also seems like the right move, injecting it with some excitement and passion. We can’t wait to learn more.

[Source: Automotive News Europe]