In future, owners of BMW electrified vehicles will be rewarded for their environmentally-friendly choice and their commitment for an emission-free world. As a pioneer in electric mobility and environmental sustainability, BMW has designed the first e-mobility reward program for clients of its plug-in hybrid models.
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The more you travel fully electric, the more points you earn. Every time you activate ELECTRIC mode on your electrified Bimmer, you get 1 reward point.
In Germany, BMW has delimited certain green, eDrive Zones inside several cities. Thanks to connectivity, the BMW plug-in hybrid are capable of detecting whenever the car enters such zones and automatically triggers on the ELECTRIC mode.
A journey through the eDrive Zone will bring you 2 points, so the more you travel within this area, the double the reward you get compared to standard no-emission rides.
The BMW Points you have collected can then be used for accessing various benefits, such free charging when a certain number of points is accumulated as part of the program.
The video below further explains the BMW Points and the eDrive Zones: