BMW announced a pilot project back in 2019, aimed at convincing PHEV drivers to use their cars as intended, in specific areas, dubbed eDrive zones. In these restricted areas, the cars would automatically switch off…
The BMW Points program launches today as a way to incentive customers who love to drive electric. The driver is credited one point for every purely electrically-driven kilometer. Using the purely electric driving mode in areas…
The BMW eDrive Zones are now becoming available in nearly 80 European cities, helping drivers of BMW and MINI electrified vehicles get rewarded for driving in purely electric mode. With the help of BMW eDrive…
In future, owners of BMW electrified vehicles will be rewarded for their environmentally-friendly choice and their commitment for an emission-free world. As a pioneer in electric mobility and environmental sustainability, BMW has designed the first…
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